Hospital Communication Department

Layer 1: Group Centre of Excellence — 3 Domains • 16 Segments

Domain A: Corporate, Brand & Public Communication

1. Strategy, Governance & Executive Communication Group Strategy & Standards Policy, Compliance & Approvals Board & Executive Communication 2. Media, Public Relations & Press Office Media Relations Press Office & Spokespersons News, Publications & Events 3. Digital, Content & Omnichannel Communication Websites, Apps & Portals Social Media & Multimedia SMS, Email, WhatsApp & Digital Signage 4. Brand, Reputation & Group Marketing Brand Governance Service-Line Campaigns Reputation Management

Domain B: Clinical, Patient & Access Communication

5. Clinical, Quality & Safety Communication Clinical Messaging & Handovers Patient Safety & Quality Campaigns Clinical Content Assurance 6. Patient, Family & Community Communication Patient & Family Communication Education & Health Literacy Community & Public Health 7. Physician, Referral & Service-Line Communication Physician Relations Referral Pathways Centres of Excellence & Service Launches 8. Pharmacy & Medication Communication Medication Safety Pharmacy Network Campaigns Recalls, Advisories & Patient Education 9. Diagnostics, Screening & Access Communication Laboratory & Imaging Communication Screening Programmes Contact Centre & Patient Navigation 10. Survey, Feedback & Experience Platforms Patient, Staff & Stakeholder Surveys Message Testing & Comprehension Feedback, Recovery & Public Opinion

Domain C: Enterprise, Workforce, Stakeholder & Regulatory

11. Enterprise Customer, Partner & Stakeholder Experience Employee & Physician Experience Vendor, Supplier & Payer Experience Partner, Government & Digital Experience 12. Internal, Workforce & Change Communication Leadership & Staff Communication Employee Engagement Transformation & Change 13. Crisis, Risk & Emergency Communication Emergency Alerts Incident & Risk Communication Business Continuity Communication 14. Government, Stakeholder & Partner Relations Government & Regulatory Relations Payers, Insurers & Partners Academic & Strategic Relations 15. Talent Acquisition, Employer Brand & Recruitment Communication Employer Brand & EVP Recruitment Campaigns & Candidate Journey Preboarding & Onboarding Communication 16. Regulatory, Accreditation, Licensing & Safety Compliance Regulatory Correspondence & Notices Licences, Credentials & Malpractice Facility, Fire, Environment & Emergency Safety

Layer 2: Communication Governance & Controlled Document Library

Policies & Procedures Standards Manuals Protocols Governance Frameworks Guidelines Checklists Templates & Approved Forms Toolkits & Playbooks Regulatory Requirements Training Resources Document Archive

OwnerApproving AuthorityVersionEffective DateReview DateApplicabilityApproval StatusStaff AcknowledgementAudit Trail

Single source of truth with controlled access, approval workflows, version history and facility-level applicability

Layer 3: Network Delivery Model

Regional Communication Hubs Hospital Communication Leads Pharmacy Communication Network Clinics & Primary Care Clusters Diagnostic Centre Communication Leads

Central governance with regional coordination and accountable facility-level execution

Layer 4: Communication Intelligence, Technology & Operations

Media & Social Listening Survey, Feedback & Sentiment Brand & Reputation Intelligence Workforce & Recruitment Analytics Stakeholder & Experience Intelligence Content & Digital Asset Governance Regulatory Correspondence & Compliance Benchmarking & Continuous Improvement